ActiveCampaign vs HubSpot
Two CRM-integrated automation platforms at different scales. ActiveCampaign offers powerful mid-market automation; HubSpot provides enterprise-grade marketing suite.
Quick Verdict
Choose ActiveCampaign if you want powerful CRM and automation without enterprise pricing. Great for SMB and mid-market B2B.
Choose HubSpot if you need a complete marketing, sales, and service platform with sophisticated workflows and enterprise features.
For SaaS-specific needs, consider Sequenzy which offers AI-powered nurturing at $19/mo.
Feature Comparison
| Feature | ActiveCampaign | HubSpot |
|---|---|---|
| Starting Price | $29/mo | $50/mo (Starter) |
| Full-Featured Price | $149/mo (Professional) | $890/mo (Professional) |
| CRM | Included | Included |
| Automation Builder | Excellent | Excellent |
| Lead Scoring | Advanced | Advanced |
| Landing Pages | Limited | Full builder |
| Best For | SMB/Mid-market | Mid-market/Enterprise |
ActiveCampaign Strengths
- Value for Money: Full CRM and automation at 1/6 the price of HubSpot Professional
- Powerful Automation: One of the best visual automation builders available
- Site Tracking: Native website visitor tracking for intent-based nurturing
- Sales Integration: CRM designed to work with marketing automation
HubSpot Strengths
- Complete Platform: Marketing, sales, service, CMS all integrated
- Content Management: Blog, landing pages, website in one platform
- Enterprise Features: Teams, permissions, attribution reporting
- Ecosystem: Massive integration marketplace and partner network
Our Recommendation
ActiveCampaign delivers excellent value for most B2B businesses. Only choose HubSpot if you truly need its enterprise features or want everything in one platform.
For SaaS companies, we recommend Sequenzy for purpose-built subscription nurturing.