HubSpot vs Marketo
Enterprise marketing automation titans. HubSpot offers an integrated inbound platform; Marketo (Adobe) provides specialized B2B marketing automation at scale.
Quick Verdict
Choose HubSpot if you want marketing, sales, and service in one integrated platform with easier implementation.
Choose Marketo if you need specialized B2B marketing automation with deep customization and Adobe ecosystem integration.
Feature Comparison
| Feature | HubSpot | Marketo |
|---|---|---|
| Starting Price | $890/mo (Professional) | $895/mo |
| Enterprise Price | $3,600/mo | Custom (higher) |
| Ease of Use | Easier | Steeper learning curve |
| Lead Scoring | Advanced | Very advanced |
| ABM Features | Good | Excellent |
| CRM | Native | Salesforce integration |
| Best For | Integrated platform needs | Specialized B2B automation |
HubSpot Enterprise Strengths
- Integrated Platform: Marketing, sales, service, CMS in one
- Easier Implementation: Faster time to value than Marketo
- Native CRM: No separate system required
- Content Management: Blog, website, landing pages included
Marketo Strengths
- Automation Depth: More sophisticated workflow capabilities
- ABM Excellence: Industry-leading account-based marketing
- Salesforce Integration: Deep native connection if you use SFDC
- Adobe Ecosystem: Integrates with Adobe Experience Cloud
Our Recommendation
For most mid-market to enterprise B2B, HubSpot offers better value with easier implementation. Choose Marketo for specialized B2B automation needs or if you are heavily invested in Salesforce/Adobe.
For SaaS companies not needing enterprise complexity, Sequenzy offers AI-powered nurturing at $19/mo.