Klaviyo vs Drip
Two e-commerce email champions. Klaviyo dominates with Shopify integration and predictive analytics; Drip offers flexible event-driven automation across platforms.
Quick Verdict
Choose Klaviyo for Shopify stores wanting predictive analytics, product recommendations, and the deepest native integration.
Choose Drip for platform flexibility or if you need more customizable event-driven automation across multiple e-commerce platforms.
Feature Comparison
| Feature | Klaviyo | Drip |
|---|---|---|
| Starting Price | $45/mo | $39/mo |
| Shopify Integration | Deep native | Good |
| Predictive Analytics | Advanced | Basic |
| SMS | Included | No |
| Custom Events | Yes | Very flexible |
| Pre-built Flows | Extensive | Good |
| Best For | Shopify stores | Multi-platform e-commerce |
Klaviyo Strengths
- Predictive Analytics: Expected next order date, CLV predictions, churn risk scoring
- Shopify Native: The deepest Shopify integration available
- SMS Included: Multi-channel flows without additional tools
- Product Recommendations: AI-powered product suggestions in emails
Drip Strengths
- Platform Flexibility: Works equally well with Shopify, WooCommerce, BigCommerce
- Custom Events: More flexible event tracking for unique business logic
- Lower Entry Price: $39/mo vs $45/mo for similar contact counts
- Visual Workflows: Intuitive automation builder for complex flows
Our Recommendation
Klaviyo is the default choice for Shopify stores. The predictive analytics and native integration are hard to beat. Choose Drip if you need multi-platform support or more custom event flexibility.
Note: For SaaS businesses (not e-commerce), see our Sequenzy recommendation instead.