Mailchimp vs Brevo
Two accessible email marketing platforms for small to mid-sized businesses. Mailchimp offers familiarity and all-in-one features; Brevo provides budget-friendly multi-channel marketing.
Quick Verdict
Choose Mailchimp if you want a familiar interface with landing pages, social posting, and e-commerce integrations in one platform.
Choose Brevo if budget is key and you need SMS, WhatsApp, and email at a competitive price point.
Feature Comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| Starting Price | $13/mo | $25/mo |
| Free Tier | 500 contacts | 300 emails/day |
| SMS | Add-on | Included |
| Landing Pages | Included | Limited |
| Automation | Customer Journeys | Visual workflows |
| CRM | Basic | Built-in |
| Best For | Small businesses | Budget-conscious multi-channel |
Mailchimp Strengths
- Familiarity: Most marketers already know the interface
- All-in-One: Landing pages, social posting, ads management
- E-commerce: Solid Shopify and WooCommerce integrations
- Templates: Large template library for emails and pages
Brevo Strengths
- Multi-Channel: SMS and WhatsApp included, not add-ons
- Built-in CRM: Contact management without separate tool
- Transactional Email: Strong infrastructure for triggered emails
- Value: More channels for competitive pricing
Our Recommendation
Both are solid choices for general small business marketing. Mailchimp for familiarity and all-in-one features; Brevo for budget-friendly multi-channel.
For serious email nurturing, especially SaaS, consider Sequenzy for AI-powered automation.