Sequenzy vs ActiveCampaign
Two powerful email nurturing platforms with different approaches. Sequenzy focuses on AI-powered SaaS nurturing with billing integrations, while ActiveCampaign offers deep CRM integration for sales-driven organizations.
Quick Verdict
Choose Sequenzy if you run a SaaS business and want AI-powered nurturing with native billing integration (Stripe, Polar, Creem). Perfect for trial conversion, churn prevention, and revenue-attributed sequences.
Choose ActiveCampaign if you need tight CRM integration with your nurturing and have a sales team that needs to work directly with marketing automation. Great for B2B with longer sales cycles.
Feature Comparison
| Feature | Sequenzy | ActiveCampaign |
|---|---|---|
| Starting Price | $19/mo | $29/mo |
| AI Sequence Generation | Native, full sequences | Basic AI features |
| Billing Integration | Native (Stripe, Polar) | Via integrations |
| Built-in CRM | Basic contact management | Full CRM included |
| Visual Automation Builder | Yes | Yes, very powerful |
| Lead Scoring | Built-in | Advanced |
| Revenue Attribution | Native MRR tracking | Via e-commerce integrations |
| SMS Marketing | Not yet | Yes |
| Best For | SaaS businesses | Sales-driven B2B |
Sequenzy Strengths
- AI-Powered Sequence Generation: Describe your nurturing goal and Sequenzy creates complete, branded sequences. ActiveCampaign requires manual sequence building.
- Native Billing Integration: Direct integration with Stripe, Polar, Creem, and Dodo means your nurturing can trigger on actual subscription events - trial started, payment failed, churn - without custom development.
- Revenue Attribution: See exactly which sequences and emails drive MRR. ActiveCampaign tracks e-commerce revenue but is not built for subscription metrics.
- Simpler Pricing: Sequenzy starts at $19/mo with all features included. ActiveCampaign gates features behind higher tiers.
- SaaS-Specific Templates: Pre-built sequences for trial conversion, onboarding, churn prevention - all optimized for SaaS metrics.
ActiveCampaign Strengths
- Built-in CRM: Full contact and deal management integrated with automation. Sequenzy focuses on email; you would need a separate CRM.
- Automation Complexity: ActiveCampaign's automation builder handles extremely complex workflows with more conditional logic options.
- Site Tracking: Native website visitor tracking triggers automations based on page visits. Powerful for intent-based nurturing.
- Multi-Channel: SMS, landing pages, and Facebook Custom Audiences alongside email. More channels in one platform.
- Mature Integrations: Years of integrations with hundreds of tools. Whatever you use probably connects to ActiveCampaign.
When to Choose Sequenzy
- You run a SaaS business with subscription billing
- You want AI to help generate nurturing sequences
- Trial conversion and churn prevention are key priorities
- You want revenue attribution for your email efforts
- You prefer simplicity over complexity
- You use Stripe, Polar, Creem, or Dodo for billing
When to Choose ActiveCampaign
- You need CRM and marketing automation in one platform
- You have a sales team that needs automation integration
- You require very complex, multi-branch automations
- You need SMS alongside email nurturing
- You sell services or non-subscription products
- You already have a mature tech stack that integrates with ActiveCampaign
Pricing Comparison
Sequenzy starts at $19/month for up to 1,000 subscribers with all features included. No feature gating behind higher tiers.
ActiveCampaign starts at $29/month for the Lite plan (1,000 contacts), but many features require Plus ($49) or Professional ($149) plans. The full-featured experience is significantly more expensive.
Our Recommendation
For SaaS businesses focused on email nurturing, Sequenzy offers better value with AI-powered features and native billing integration that ActiveCampaign cannot match. If you need a full CRM with complex sales workflows, ActiveCampaign remains a strong choice.